GEOGRAPHIC INFORMATION SYSTEMS
WHO USES GIS & WHAT FOR?
• Advertising agencies plan media placement
• Archeologists map dig sites
• Banks locate automatic teller machines
• Cable TV companies pinpoint signal leakage
• Customer service reps find nearest dealers
• Dispatchers locate customers
• Distribution companies route delivery trucks
• Educators teach GIS concepts
• Environmental engineers track hazardous materials
• Estate agents recommend appropriate listings
• Executives gain easy access to information
• Farmers optimize fertilizer placement
• Field engineers have access to facility maps
• Fleet managers track location of their trucks in real-time

• Franchisers assign territories
• Local authorities identify land use
• Market researchers discover trends & target customers
• Natural resource managers analyze vegetation and soil
• Newspapers sell ad space to regional companies
• Oil companies manage pipelines, wells, and rigs
• Political parties understand voter characteristics
• Retail companies find locations for new sites
• Sales managers distribute leads
• Sales organizations plan territories
• Salespeople schedule customer visits efficiently
• Schools plan bus routes
• Security companies track stolen vehicles
• Transportation Departments manage road works
• Utilities track trouble calls
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